■ Report Objectives

*With key players like Facebook and Zynga struggling with sustaining momentum (as seen in their stock prices), the Western PC social game market seems to be hitting a growth ceiling sooner or later. Whereas in Japan, the social game market is still on a very positive track, with the market size almost doubling in 2011, from 2010's 112.0 billion yen to 211.7 billion yen, thanks to the country's widespread consumer application of payment through mobile carriers. In the global market, Japanese social game companies have been rapidly enhancing their presences over the last few years, with GREE and Mobage aggressively investing in M&A, IP, and brand equity.





*The purpose of this research is to dig deeper into the behavior and criteria of content-purchasing social gamers, alongside exploring their personal characteristics ranging from their demographic statistics and sense of values to their thoughts and actions in purchasing premium content.





●Report SAMPLE

　　

■ Research Abstract

[Procedure]
Internet

[Coverage Area]
Japan

[Profile of Participants]
Individuals of both genders who are aged 15 to 59 and play social games on a regular basis of more than a few days per week.

[Sample]
Preliminary Research: 69,570 individuals Main Research: 1,600 social gamers

[Survey Dates]
February 25, 2012 (Sat) to February 28, 2012 (Tue)

[Main Conductor]
Global Marketing Department, ENTERBRAIN, INC.

■ Table of Contents